What’s interesting about Project 10 is that it has easily taken the
Spotlight for Visalus’s New Marketing Angle.
You see, every MLM company needs to change it’s marketing angle every
once in a while. I was feeling that Visalus was needing a different
angle of marketing the message since the Body By Vi 90 Day
Challenge has gained so much traction since it’s roll out in
Don’t get me wrong… It works. Just ask our competitors.
Let’s take a company like NuSkin for example. Here’s a company that
is obviously one of the Multi Billion dollar companies in the industry.
They started off in the early 80’s with their Non Surgical Facelift.
NuSkin promoters cashed in BIG TIME from that. It was a “new category”
launch similar to what “The Challenge” was with Visalus.
That run lasted for a number of years but they were smart on
their marketing angle and knew that when the market started
to shift in the late 90’s it was time to re launch another angle.
This was when you saw “SkyBiz”, an e-Commerce / Online shopping mall
website. This was during the turn of 99-2001 when the dot com era
was booming and everyone was running around talking about the
dot com mlm this and the dot com mlm that.
It was still under the Nuskin umbrella but they shifted with the
marketplace demand and changed their marketing angle.
When Nuskin realized that the “Nutriceutical” / wellness product
marketplace was on the revolution and people like Paul Zane Pilzer
was talking about the trillion dollar industry being in the
“Wellness” market, they rolled out another “arm” of Nuskin called
“Pharmanex”. Different marketing angle ALL TOGETHER but
still went hand in hand with the Nuskin message of “all around health”.
There are many, many other examples with other great MLM companies that
we could analyze and study but I use this analogy to further illustrate
my point that this is Visalus’s shift in marketing angle.
It’s my opinion that this is Visalus’s next BILLION dollar marketing
angle just like how the Body By Vi 90 Day Challenge had become.
I may be wrong with this, but I truly feel that the Body By Vi 90 Day
Challenge will become the mother ship that hovers quietly over the
newer, more aggressive, more instant marketing arms like Project 10.
I feel like the word “Body By Vi” will become a word that simply becomes
“dated language” amongst promoters in the know and up to speed.
Already it sounds much cooler saying that you are a
“Project 10 Promoter” versus a “Body By Vi Promoter”.
Think about it.
Infact, it’s projected that we will have over 200,000 new challengers join
the Challenge in the first 31 days of the year just because of this
Project 10 Roll Out.
In a nutshell, Project 10 is a challenge that gives away $1,000 dollars
a week to 10 different people that can document through video and
submitting their information that they have lost 10 pounds on their
Project 10 Challenge. Gaining 10 pounds of muscle also counts as well.
If someone loses 10 pounds, they submit their information with video
documentation in their Project 10 Backoffice, but doesn’t get chosen
as one of the $1K winners, their name will stay in the drawing
for 10 weeks.
Even though this sounds exciting…
There are still a considerable amount of promoters who have no
idea how to use this new angle to explode their business. This
is where proven marketing tactics like the kind I teach
at True MLM Results come in handy.
I have a proven track record with what I teach simply because
Some people love to drive all the way across town to talk to
total strangers in a coffee shop. For some of us, that doesn’t
really appeal to us that much.
It’s much too easy to just post an article online and get
20-30 leads in a day. Not saying that the coffee shop method
doesn’t work obviously. I know people who make insane amounts
of money sitting in starbucks mingling with the crowd all day.
Regardless, Project 10 has already made a tremendous amount
of disruption in the industry as is.
If you’d like to see Project 10 click here. See you on the inside!