Overwhelming Response To Vi Crunch Launch Crashes Snapchat
Press Release | 8/27/2013
LOS ANGELES, Aug. 23, 2013 — ViSalus, the leading weight-loss and fitness Challenge platform, inspired thousands of attendees at its Vitality Conference in Orlando to download Snapchat for clues about the company’s latest product launch. The ViSalus internal social team – whose initiatives continue to break new ground in the direct selling industry – utilized the popular photo-video sharing app to engage its independent Promoters in learning more about the patent-pending Vi Crunch Protein Super Cereal. The response was overwhelming with nearly three thousand downloading Snapchat in the first 24 hours – crashing the app twice.
The ViSalus social team created simple, fun videos starring the internal staff that demonstrated a “crunch” sound, from crushing a can to doing a stomach crunch, to tease the Vi Crunch Protein Super Cereal.
“We continue to try to meet our customers where they are. Their active social engagement on burgeoning social networking platforms, like Snapchat, demonstrates they are a unique audience on the cutting edge of communication,” said Blake Mallen, ViSalus Co-Founder and Chief Marketing Office. “We are thrilled that the launch of Vi Crunch Protein Super Cereal, which we kept under wraps for two years, clearly inspired and excited them.”