We’ve all heard of the “elevator pitch,” (explain your business in 30 seconds) but how effective is it really? Are you even using it properly? I hear this word get thrown around to the point of exhaustion. Today it’s often synonymous with uncomfortable sales situations and coercion tactics. If you take the time to sharpen up this skill it can be prove to be indispensable. Lets use the metaphor of baseball. Take MLB Champ Tom Seaver for example, arguably one of the best pitchers of all time. He has spent a lifetime perfecting his pitch through victory and defeat. Here are a few of his quotes:
“The artful pitcher must take the inevitable peaks and valleys of pitching in stride and never give in to the batters or lose sight of his/her own strengths.”
- Prepare yourself & bet on your strengths: Right out the gates, you can’t possibly know everything about the product or service you are marketing. A good start is to learn a whole lot about what YOU love about your product first. Add this to your pitch and it will naturally ooze with genuine passion and excitement.
“Pitch within yourself.”
- Be You: The script is an outline to help you stay on track. If you’re company encourages a certain language or script, use it in your own way. Your family and friends know you. They can read your pitch a mile away if you suddenly switch to “script reading robot” mode. With a cold contact (someone you’ve met for the first time), you can be more formal but be careful if it’s outside of your strength zone.
“God is living in New York, and he’s a Mets fan.”
- Conviction: Gain a personal conviction of your product or service. Most elevator pitches lead to more dialog and usually the next phase of the conversation will be, “Have you tried it?” “What do you like about it?” After working so hard to encourage dialog you don’t want to start fumbling with your words. People respect authenticity.
Be consistent in your efforts and don’t worry about the numbers. Apply these tips to your elevator speech and let me know how it goes. Let’s Play Ball!
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