The “It Takes Money To Make Money” Myth.

Throughout my career in business, I’ve often overheard many traditional
businessmen casually state that it takes money to make money. I wanted
to address that and see if that logic actually holds any merit.

For many of us in the Network Marketing or Direct Sales world, you know
that isn’t necessarily true…or is it??

When I first got started in my current company as an independent distributor,
I paid $499 for my start up kit.

Yes, I was broke so I didn’t have a lot of money to spend.

Now some people would claim that isn’t a lot of money but, you see, that
might not be a lot of money…on my part.

However, someone had to come up with the money to start that company.

  • Someone had to pay for the scientific research on products, didn’t they?
  • Someone had to pay for the licensing of those products..didn’t they?
  • Someone had to pay for the staff to start a company, didn’t they?
  • Someone had to pay for the manufacturing and distribution of that

product, didn’t they?

Somewhere along the line…the opportunity would not have been possible
if large amounts of capital were not invested.

Even if you want to purchase Real Estate with “No Money Down” someone
has to come up with the money somewhere down the line.

What does this mean for your business??

Here’s what I’m getting at…

If you aren’t making money in your Network Marketing business, chances
are you don’t have any MONEY moving through your organization.

If you don’t have money moving through your group, you don’t get paid.

Now..Let’s apply this to marketing your business.

If you don’t have new recruits for your business, what is your plan?
You obviously need more prospects so you can talk to more people, right?
If you want to advertise or do PPC, you need money in your budget
but if you aren’t making money in your business and can’t make the investment
you are dead in the water.

That mainly leaves you with virtually 1 option.

Go and personally talk to a bunch of friends, family, co workers, strangers, etc..

Now, the catch there is that you are DEPENDING on them to pay you..so you
are actually hoping they are in a better financial situation than you are. LOL!

Do you see, where this is going?? Without money, you aren’t going to make it.
If YOU don’t need to have it, But someone else WILL.

Now…Here’s how to leverage yourself into a Marketing / Advertising budget
worth thousands of dollars. This is where “Funded Proposal” Marketing comes
into play. It’s nothing new. Infact, anyone that tries to tell you that attraction
marketing is some new thing that people are “trying” to make work, they don’t
know what the H*** they are talking about.

So here’s how you do it.

1) You need to find a way that targets your specific audience.
2) You find a way to add value to that audience and appeal to them.
3) Get them to purchase a “low end” / entry level product that adds
cash to your pocket and their info to your list.
4) The money from that funded funnel will drive your marketing budget
higher so you can reach more people.
5) You create a relationship with those prospects / customers and bring
them into your opportunity.
6) You make even more money and the money you get from step #3 just
repeats over and over which enables you to advertise more and more.

So, that’s it! If you can’t pay for advertising PPC costs…

Get your prospects to pay that bill for you!

Take a look at my funded proposal / attraction marketing funnel that
I use to recruit with.

In closing, we conclude that it certainly DOES take money to make it.

Get out there and kill it in your Network Marketing Business!
-elias

When Business Slows Down…

There is a lot of material that teach & train you how to “get going” in business.

The initial boom in your business is crucial, no doubt.

However, if you are like most people there will be a point in your business where
things will slow down and not be as “exciting” and quick as the initial boom.
The question is, “What do you do now to re-launch your business??”

Here are a couple of suggestions:

1) Seek out your leaders and hold a conference call.
2) Get all of your leaders on the same page with you.
3) Run an incentive for your team. Helps production.
4) Bring an outside “speaker” for an event in your team.
5) Start talking to people that you spoke to before and tell them about relaunch.
6) Start a blog about re-lauching your business.

If there is one thing that is a guarantee in this business, it’s this…

Your business will eventually “slow down”.

It has happened to me and every other leader that I know.

You can’t continue to grow at 1000% growth forever. It’s just reality.
However, it’s about what you do when business slows down that counts.

That’s when the creative juices need to start flowing and you can’t
be afraid to jump in the trenches and fight the good fight right along
side your team.

It’s powerful because it keeps your skills sharp.

The second you stop growing…you literally start dying in business.
Don’t become a casualty of the “MLM Epidemic”. Stay busy.
Stay in Phase 1 until you have built an empire that is stable.

In closing, let me just say one thing regarding “slowed growth”:

Just as much as knowing what to do when your business slows down
is important…

Knowing when your business is truly slowing down and addressing it
is even more important.

If you are in a state of denial on some level of consciousness that your
business isn’t slowing down and don’t attack and address it, your business
will implode right under you.

Don’t be afraid to accept the fact that your business is slowing down
and just get to work on it. It’s all part of the game my friend.

Get Out There & Kill It In Your Network Marketing Business!
-EC

Attracting People Into Your Business

Have you ever wondered how people can create such an exciting
business while it seems like everyone else recruits like mad
and still gets nowhere?

I used to struggle with this issue as well.

It’s tough to pursue and recruit people into your business.
It’s even harder to attract them.

Here’s how you do it.

Get out there and kill it in your Network Marketing Business!
-ec

Should You Do Social Media…Even If You Suck Online?!

Most people would wonder why I would suggest that someone uses social
media to drive more prospects to their MLM.

Truth is, most people would find that it is a heck of a lot easier to use
Social Media rather than crafting persuasive emails to every
single one of their prospects…

Or even meeting with their prospects face to face!

How to “CLOSE” more sales in your MLM

The funny thing about when I first started in the Network Marketing Industry is that I was really heavy
on sales and didn’t know crap about marketing. Because of my lack of knowledge about truly building
an MLM program, I failed miserably over and over again.

But that’s not the funny part.

The funny part is that I was actually a pretty darn good salesman.
I was making great money in Sales. I would also hear about other salespeople who
worked for the same timeshare company as me getting into other MLM’s and recruiting a
boat load of people in a matter of a couple days.

However, the story always ended up the same.

The TOP Salesperson type usually never had lasting success in MLM.
Although they could recruit in an almost effortless fashion, they
couldn’t lead, duplicate, and train if their lives depended on it.

That’s when I realized…It’s NOT just about being a slick salesperson!

For a few years, I stayed away from MLM (actually gave up on MLM to be honest)
and just studied intently on SALES & MAREKTING. I spent a ton of money
learning from the best in the world. I just knew I needed the knowledge to get
what I really wanted in life.

When I finally jumped back on the MLM bandwagon after studying
hard about the Network Marketing industry, true leadership, Offline
and Online marketing tactics, I hit the jackpot.

I was able to combine my super duper sales skills with my super marketing
know-how and lead & duplicate my way to a $100K MLM Success
story.

I also paired up with some good mentors too. That’s a key element.

So, let’s get to business. This won’t take very long at all.

How to CLOSE the sale in MLM is kind of tricky. You see,
you close the sale by not really wanting it in the first place.

Now, obviously you probably want the enrollment more than
anything else…

But you don’t manifest it. You don’t show it. Infact, you
act like you could give a crap.

Most times, the sale is closed before you’ve even started
talking. There’s a few dozen things that should’ve happened
in the very beginning stages of the greeting BEFORE you even
started talking!

If you come from a place of, what is called “lack consciousness”, it will
manifest itself in your words and actions. If you are sitting down to
interview and qualify those people they will feel it and will try to
impress you and actually buy your time.

There is waaaay more to the mentality behind the sale, but I will
tell you this, no one wants to do business with the person who really
actually NEEDS the sale. Does that make any sense to you??

If you don’t believe me, just try and show up to the bank and ask them
to loan you money because you really NEED it. They most likely won’t give
it to you. No way!

Funny thing, is (especially nowdays) they are giving the money to the
people who don’t really need it as bad as those who do.

So how do you CLOSE the enrollment in your MLM?…

You STOP WANTING to CLOSE the sale, and START wanting your
prospects to start closing themselves to impress YOU.

Get out there and kill it in your MLM!!!!

-ec

 

No Excuses 2 & The Golden Gummy Bear.

So here I am, back from the No Excuses Summit in Las Vegas Nevada. What an unreal
event. Ferny and Ray put on an event that is really pretty hard to top for that
price. It also helped that I was in VIP too. Better pictures, better opportunities
to network with other leaders, etc…

I took away so much from the event.

Here’s the difference from No Excuses Summit 2 versus NES1…for me.

Last year, I showed up and no one knew who I was. I didn’t have anyone
from my primary company there. I didn’t care because I had no Idea what I was
in for. It was all new to me.

This year I showed up, not as a General audience member, but as a VIP.
I already knew most of the speakers, a bunch of them knew who I was.

But you see, last year I showed up and I was thinking with a different mindset.
I wanted to learn how to make money online. I wanted to learn what it was they
were doing.

This year, I was looking for more specifics.

I was looking for tools. I was looking for tracking. I was looking for smaller, more
specific things that would give me a boost in my online marketing strategy. It’s
interesting how when you actually know what to look for, you always find it.

I found it.

I am now in the process of just starting out using just a couple of new tools
that will help me out with getting even more traffic and connections.

I will be blogging about these new tools in the days to come. It’s very reality
show styled. I have no Idea how to navigate around these site (you can tell)
but I’m learning right in front of your eyes. Stay tuned…

Ok, so the Gummy Bear.

I’m walking down the hallways with a box of Haribo Gummy Bears I just bought
from the store. Some guys stops me and asks me if he could have one.
I pour out a few gummy bears in his hands and we start chatting.
He was there at the NES2 as a speaker. I’ve never spoken to this dude before.
I knew who he was but acted as If I didn’t know who he was. He also asked
me for some gum. I was like “what? this guy is seriously starving or something.” lol.

We chat for a few minutes and he begins telling me about some things that will
rock my world in MLM and online marketing over the next few months.

From just those few minutes, I will go on to earn another $100,000 this year.

I thought about it as we parted ways and headed back to my seat, I spent
$3 bucks on this box of gummy bears. Over the next few years, that conversation
that stemmed from this box of gummy bears will most likely yield me some possible
7 figures. It was as if those gummy bears were made out of PURE GOLD.

Lesson learned:

you never know when the opportunity will arise where the answers
you are looking for will come right by you. You might not be in some crowded convention
room or Super Saturday, conference call, or high ticket webinar.

It could be in a quick conversation in some dimly lit hallway in Las Vegas over a box of
Gummy bears. Question is: will you be ready to receive the info and process it as such??

Success is when opportunity meets preparation.

-ec

Cheap Seats Always Get Lousy Views

Sorry it’s been a while since I’ve posted something. I’ve been crazy
busy over here trying to balance family, chores at home (yes, I actually work around the house. LOL),
and business life. I still sometimes find myself wondering, “How do I do it all??”.

Anyhow, it’s always good to be back at the keys furiously
hammering away at yet another interesting subject.

Today, I want to talk about a mistake that many struggling network marketers make.
I believe they make it because they are struggling, however, if they continue to make this
mistake, they’ll always struggle without ever knowing why.

It kind of coincides with my last post about doing the retraction dance. Doing something
(or saying something) down the road after you preached against it some time before
is always the best way to cripple your growth in your business. So, let’s talk about
the subject at hand, “The Cheap Route Gets You Cheap Results”.

I’m simply talking about corporate produced tools vs. field produced tools.
I find it amazing how MLMers who start out building with “field produced tools” miraculously
build a group and all of a sudden they complain that everyone is producing their own
“field produced tools” and no one wants to purchase the REAL, high end “looking” tools.

That being said, I’m not talking about the top leaders in the company producing professionally
made tools. All industry veterans know that the field leaders usually are the ones who produce
the professional “after market” tools like CD’s, Tapes, DVD’s, Flipcharts, Clothing, Decals, etc…

I’m talking about the “reps” who are stapling some emailed article from some
person in the company and handing it off to their prospects. I’m talking about the
reps who are burning the “REAL” company prospecting CD’s and handing out the
cheezy burned copies.

Even home made flyers are something to laugh at in a professional marketers eyes.
If someone were to hand me a “home made” flyer about some big wig coming
into town to hold a huge meeting about a multi million dollar, multi national company
I’d seriously be there trying to add it all up. Quite simply, it wouldn’t add up.

First of all, home made low budget tools aren’t wealth creation.
You don’t create wealth by piecing together your business.

Second of all, it sends the completely wrong message.

Why?? Well, let’s discover this.

You’re there at the table with your prospect bragging about how great and powerful
your company is and how much money your sponsors or leaders are making. You’re talking
about the multiple countries your company is opened in.

A few minutes later, you’re handing your impressed prospect a home made
version of your corporate tools. Maybe you’ve just handed them a “sexy looking”
home made brochure (sexy to you at least). However, it’s obvious that this
isn’t the “real” stuff which is now leaving your prospect to wonder…

Is this person really making money in this business??
Is the stuff i’m gonna listen to or read even legit??

Your prospect who was just minutes ago very, very impressed..
Is now most likely very unimpressed because of the lack of
professionalism.

Would you buy a home from a real estate agent who looked like they
just woke up?
Would you order food from a server who wasn’t in uniform, didn’t have
a nametag, and didn’t look the part??
Would you give your car keys to the valet agent who didn’t have the
same outfit as everyone else, no nametag, and far away from the valet stand??

You see, certain things must be in alignment with your message.
Certain things need to match up.

The consumer is smarter today than ever before.

If you’re pinching pennies and burning copies of company CD’s, DVD’s or brochures.
Even worse, if you are producing your own low budget slide shows, handouts, and
literature just to save some extra money or just to “do it your way”,
You’re better off handing the keys to your Mercedes to the random bum on the
street who says he’s the valet agent for the 5 star hotel 2 miles down the road.

-ec

p.s. Cut past the nonsense. Follow a real leader. Become one yourself.