Throughout my career in business, I’ve often overheard many traditional
businessmen casually state that it takes money to make money. I wanted
to address that and see if that logic actually holds any merit.
For many of us in the Network Marketing or Direct Sales world, you know
that isn’t necessarily true…or is it??
When I first got started in my current company as an independent distributor,
I paid $499 for my start up kit.
Yes, I was broke so I didn’t have a lot of money to spend.
Now some people would claim that isn’t a lot of money but, you see, that
might not be a lot of money…on my part.
However, someone had to come up with the money to start that company.
- Someone had to pay for the scientific research on products, didn’t they?
- Someone had to pay for the licensing of those products..didn’t they?
- Someone had to pay for the staff to start a company, didn’t they?
- Someone had to pay for the manufacturing and distribution of that
product, didn’t they?
Somewhere along the line…the opportunity would not have been possible
if large amounts of capital were not invested.
Even if you want to purchase Real Estate with “No Money Down” someone
has to come up with the money somewhere down the line.
What does this mean for your business??
Here’s what I’m getting at…
If you aren’t making money in your Network Marketing business, chances
are you don’t have any MONEY moving through your organization.
If you don’t have money moving through your group, you don’t get paid.
Now..Let’s apply this to marketing your business.
If you don’t have new recruits for your business, what is your plan?
You obviously need more prospects so you can talk to more people, right?
If you want to advertise or do PPC, you need money in your budget
but if you aren’t making money in your business and can’t make the investment
you are dead in the water.
That mainly leaves you with virtually 1 option.
Go and personally talk to a bunch of friends, family, co workers, strangers, etc..
Now, the catch there is that you are DEPENDING on them to pay you..so you
are actually hoping they are in a better financial situation than you are. LOL!
Do you see, where this is going?? Without money, you aren’t going to make it.
If YOU don’t need to have it, But someone else WILL.
Now…Here’s how to leverage yourself into a Marketing / Advertising budget
worth thousands of dollars. This is where “Funded Proposal” Marketing comes
into play. It’s nothing new. Infact, anyone that tries to tell you that attraction
marketing is some new thing that people are “trying” to make work, they don’t
know what the H*** they are talking about.
So here’s how you do it.
1) You need to find a way that targets your specific audience.
2) You find a way to add value to that audience and appeal to them.
3) Get them to purchase a “low end” / entry level product that adds
cash to your pocket and their info to your list.
4) The money from that funded funnel will drive your marketing budget
higher so you can reach more people.
5) You create a relationship with those prospects / customers and bring
them into your opportunity.
6) You make even more money and the money you get from step #3 just
repeats over and over which enables you to advertise more and more.
So, that’s it! If you can’t pay for advertising PPC costs…
Get your prospects to pay that bill for you!
In closing, we conclude that it certainly DOES take money to make it.
Get out there and kill it in your Network Marketing Business!