p.s.s… If you don’t have a PLAN to build a list & a following
of highly qualified prospects, you should take a look
at the System I’ve been using while building several massive
organizations of over 10K people.
– The silent killer in so many peoples’ businesses
– Respect is an acquired skill
– Respecting a position and respecting a person is not the same thing.
– From the Field: What to do when respect is lost.
– I dig into a great suggested read by entrepreneur.com
“People naturally follow leaders stronger than themselves.”
– John C. Maxwell, 21 Irrefutable Laws of Leadership
“Your true colors shine bright in situations where you’re challenged…especially as a leader.”
– Elias Callejo
“Principles never change but practices often do, and respect is one of those major principles.”
– Elias Callejo
– Boosting Professionalism in your brand and business
– Cleaning house on social media & email, voice mail, and text messages
– Do you see yourself as a professional?
– Your team follows what you DO, not what you say
– Professional language
– Wisdom from Jeff Olsen
– Look happy & enthusiastic to create the right environment
– Dressing for presentations
– Real Life vs. Facebook Life
– Be approachable
– Comment responsibly
Voice Mail, Email, Text Message
– Personalize your voice mail
– Simplify your email address
– Text messages are written documents
“If a quality product is the first key to a successful business, a quality presentation is the second.”
– Shey Cochrane
“Yes be yourself, but be the best version of yourself.”
– Elias Callejo
“Professionalism just means you maintain a consistency of quality.”
– Frank Tiger
1) Traditional Business (banks, wall street, sales, car sales, real estate, universities, etc…) all offer
incentives for people of value to come and work for their corporation. It’s no secret.
However, when reps who get deals say they didn’t get anything when infact they did… that’s fraud.
So bottom line, if disclosed properly I see nothing wrong with special deals if intact the rep
fulfills their part of the agreement and everyone comes out ahead at the end.
2) Although I see nothing wrong with a properly executed BDA, majority of the “behind-closed-doors” deals
create an uneven playing field for a few reasons.
If I had a dollar every time I heard someone say that the
company that they were in was THE MAJOR run, the BIG HIT,
I’d be an overnight millionaire!
The purpose of todays post is to inform you that the
BIG DEAL to riches doesn’t exist!
Well, at least not in the way most people think.
The only thing that exists is consistency, long term
vision, and non stop hustle for the long haul.
You need to learn to love the hustle!
Even though you might have a HOT deal of a company and you have great
work ethic, you REALLY need to have a system of getting your information in front of a massive amount of people resulting
in a steady flow of quality leads that are interested in your Business.
If you don’t have a steady flow of quality prospects you don’t have
a Business. Take a peak at the system that myself along with many
other top producers have been systematically using to get prospects.
Dealing with toxic people sucks… They drain you emotionally and they also drain your bank account. One of the toughest obstacles that entrepreneurs have is identifying who is good and BAD for their Business. Unfortunately, some of the people that you hang around with the most could be bringing your business (and life) down.
So once you get rid of these toxic people and are
ready to move on to the more exciting things in life,
you’ll want to start learning how actually attract
positive and interested prospects to your Business.
I’ve been using my system since 2010 and has brought
me tremendous success in this industry. Check out truemlmresults.com …watch the video and take a FREE
test drive today!
You to your upline:
“I’ve got someone on the other line who just listened to the overview call (or website) and says has a concern about _____. This prospect could have some potential. However, I think I’ll need your backup on this one. Are you ready?”
Merging The Call:
“___ you back with me? Great. This is so cool, I was able to grab a business partner of mine who is incredibly successful in this industry. This is a woman/man you will be working with as well. He/She is a top earner and trainer with our company and one of the most respected people in this industry. I figured this was great timing that he was on the line especially because He has handled your concern about ____ in particular many, many times and I think he could offer some extra insightful perspective. Bob, this is Mr. Expert, Mr Expert this is bob…”
Winning with Facebook & YouTube in 2014 (part 1 of 3)
Everyday, I get emails and calls from people who complain about how in the past, they’ve shot a few videos or posted an article on their blog and they didn’t see the kind of results that they were expecting.
This is usally when I have the “expectation chat” with someone.
Let’s put things into context and assume the conversation were about farming. If one day, a farmer went out into an empty field and planted a few dozen corn kernels, would that mean he would have a few miles of corn when harvest season arrived??
It’s about consistency and frequency.
Let’s take a look at each of these words. According the dictionary, the word consistency means: “firmness of constitution or character”
The word Frequency means: “the number of times that something happens during a particular period”
The point here is, you can’t expect miracles with just 1 or 2 videos. Show me the person who shoots 1 or 2 really professionally produced videos with all the cool intros and graphics versus the person who uploads a dozen videos from their smartphone with no fancy bells or whistles and you’ll see the smartphone person generate way more leads than 1 hit wonder.
How often you post it and WHEN you post that video or article will determine how well it will perform in this very competitive marketing space flooded with millions and millions of other articles, blogs, videos, emails, texts, pictures, etc…
So the first step is to figure out how frequently you will be posting videos or articles on your blog, facebook fan page, etc…
[In a later article I’ll give you a few pointers on how to make sure your video is
as effective as possible. Or you can just access that information by checking out
this course ASAP]
Even if you set a goal to shoot 1 video a month, be consistent with that frequency!
You don’t know how many times I’ve seen people say that they are gonna shoot videos and upload EVERY DAY of their “90 day Challenge” (or anything similar) only to see them roll out the first video announcing their daily VLOG and the 2nd video usually comes in a few weeks later apologizing for not posting or being consistent with their video logs. Again and again and again, the same story.
Go & do a search on youtube and you’ll quickly understand exactly what I’m saying.
So, today’s message boils down to Consistency and Frequency.
Generating qualified leads for your Network Marketing Business
is considerably harder than most people make it seem.
I’m not gonna lie, The marketplace is very competitive nowadays
and the personal branding is through the roof. Believe me,
I’ve been generating leads for my Business for the last
handful of years. It’s a different game in 2013…and
especially moving forward into 2014.
Over the next few weeks, I’ll be dropping some nuggets
of knowledge on how I’m getting qualified leads for
my business CURRENTLY.
Over the last few months, I’ve been testing all kinds of
avenues when it came to generating leads online…even OFFLINE.
What’s really cool is, I’ve found a few ways that I’ll
reveal that are insanely simple… infact so simple that
the large majority of folks aren’t even thinking to look here.
In the meantime, here’s a course that I just recently suggested to
a client of mine, TubeTraffic MOJO. This course teaches you how
to correctly market your business through YouTube and how
most people are doing it all wrong. Just watch this video.. click here.
I’ll be back tomorrow with a quick tip on taking your marketing
videos to a next level with a trick that even a 2nd grader could
use…and it only takes 2 minutes.
Here are 3 Quick Tips to Attract NEW Customers for
1) Tell potential customers that you are looking for
a NEW “Before & After” project.
Comment: Believe it or not, most people love the opportunity
to be a part of any type of project, experiment, etc…
They want the opportunity to be recognized as well. If anyone
denys this, they are lying. Plain and simple.
2) Post a “major blowout sale” coupon on your facebook page.
No matter what, major “blowout” sales attract attention. When
people couldn’t care less, now they are curious about purchasing
your product for the “what if I really end up needing this?” clause.
3) Offer upsell promotions to your current customers. Offer free shipping
if they get 1 new customer. Maybe some type of cash incentive
if they get 2 new cusomters.
If you haven’t figured it out by now, setting goals isn’t all that
hard. It can be challenging to set them because it takes a you
out of your comfort zone for a little while.
Let’s be honest though, how many people do you know that set goals
and got excited for a minute and fell right back into their
old set of habits willingly accepting failure before they even
started the journey??
We all know some folks like that.
Now, I’m no goal setting guru but I’ll share what has worked and
continues to work for me.
I set milestones for my goal and implement a Daily Routine
that gets me closer to that goal.
Let me quickly illustrate:
If I had a goal to purchase an $85,000 Porsche Panamera
in 12 months, I would need a solid 12 month goal to attain
First, I would decide how much money I needed to save for the
down on that car. Lets say I wanted to put $10K down, That means
every month I would need to set aside $833.00 to hit that $10K mark.
Second, I would need to figure out how much income I
would need to be earning in 12 months in order to afford
the monthly payments on that car.
Let’s say that the monthly is $825 a month and I’m already
struggling as it is to make my $200/mo. current car payment,
I’d need to figure out a way to be earning an extra $625
Now, here’s where I break it down to the daily operation:
1) Every 24 hours I need to set aside $28 up until D-Day
(when the purchase is made)
2) I need to figure out how to make an extra $21 every day
over & above my current income. That’s $145/wk extra.
3) If I got paid $130 for recruiting a brand new promoter / distributor
for my company and $15 for a customer, I’d be right on the money
if I recruited 1 new promoter and 1 new customer EVERY WEEK.
Luckily, in Network Marketing we are able to create compounded residual
income so if I built myself up to a “Director” in my company, I’d be able
to pay that extra $500-$800 a month given I maintain my rank.
I would then break down my “Operation Number”. That number relates into
how many people I would need to approach, send information, and follow up
with on a daily / weekly basis to hit my 1 & 1 goal. 1 Promoter a week,
1 Customer a week.
Now, I can very safely say… If someone is brining 1 new Executive Promoter
and 1 new Customer every single week (4 new promoters / 4 new customers) in
12 months in my company that person is easily at the $2,000-$3,000/mo.
residual income level.
Back to the illustration, if I need to talk to an average of 25 people
in order to recruit 1 new promoter that means I need to talk to 5 new
people every day (If I work my business 5 days a week).
If I can only work my business 1 hour a day… I need to be making 10-15
phone calls in order to be ACTUALLY TALKING to 5 people.
Here’s my schedule
Monday: Job 9am-5pm
Business Prospecting: 5:30-6:30
Prospecting Goal: Expose 5 people to my business.
Savings Goal: Save $28 (Transfer into Bank Account)
Tuesday: Same thing.
Wed: Same thing.
Thurs: Same thing.
Friday: Same thing.
Saturday: OFF JOB / OFF BUSINESS ($28 Saved)
Sunday: OFF JOB / OFF BUSINESS ($28 Saved)
12 months later… you are sitting in your Porsche Panamera
$10K down, and $2K-$3k monthly commissions rolling in.
This is pretty similar to what these 200 Network Marketers
did over a 100 year run. Check it out here…
Of course, no one UPLINE really wants to tell them that
will most likely happen but it’s a hard reality that only
those WILLING to pay the price will eventually figure out
themselves when the time is right.
Personally, I’ve lost many friends and will continue to lose more.
I also MAKE a considerable amount of NEW friends on a daily basis
(but that’s not the point of this article).
I’ve lost friends in this industry and out of this industry.
I’ve lost friends in my company and out of my company.
It sucks, sure. Is it worth it?? Well, it depends.
You see, I’m from a small town on a small Island here in Hawaii
and everybody knows (or at least they think they know) everything
about your business.
Here’s what most people might not know:
In 2006, I started making money online and told myself I would
NEVER “pitch people I knew”again just because it was too easy to
make money with people you had no pre attached emotions to.
THE DAY THE GAME CHANGED.
One day, as I sat at my computer and stared at the screen,
I felt somewhat empty. Knowing that I was helping so many people
other than my own friends and family. So many of them
were struggling financially as I just watched from the sidelines knowing I had powerful options that could change their life.
It was easy to shake it off and continue on in my path of “cold market” success.
However, it bothered me.
After a while, the burden became heavy.
I saw a raging fire and I had a water hose.
I saw a serious problem and I had serious answer.
It started to haunt my conscience.
I knew FULL WELL there would be a price for putting myself out
there in my warm market once again, but I was committed
to that price once and for all.
To this day, I’ve created so many success stories and major
financial options for others that it seriously humbles me.
I’ve helped over 300+ people (just in my Visalus Business) get into
a BMW and make an extra $1,800-$2,000 a month.
I make it a point to never forget how just $500 can make a major
difference in peoples lives.
When you consider the thousands of people NOT IN VISALUS
with me that I coach & train in other companies, the numbers get astounding.
When you consider all the people that have improved their
lifestyles (health, financial, mental, etc…) through
my simple decision it is really overwhelming.
You see, here’s the thing:
It’s usually the people that don’t empower anyone and don’t
give anyone a shot at financial freedom that don’t get talked about.
They are “cool” with the crowd.
They don’t get the “bad press”.
Infact, they are the biggest “MLM Naysayers” out there (which is the funny thing).
However, the ones that give people a shot.
The ones who put themselves out there.
The ones who risk it all for the sake of others.
Those are the ones who will get the most opposition.
You can’t blame the nay sayers.
They are just programmed to be that way.
It’s just a natural way of life. It’s natural progression.
I just had a very interesting discussion with a certain someone
the other day. This person asked me if I felt bad about seeing
people fail after trying “so hard” in their MLM business only to
end up in defeat.
I asked that person if the owner of their company felt bad
about them being on welfare. Obviously, I knew their story.
I asked that person if the owner of that hotel company
felt bad about the fact that they were severely overweight.
Once again… I knew their story.
I also asked that person if anyone felt bad for ME when I was
struggling with no food in my refrigerator at times, car
repossessed, electricity shut off, with a wife and 3 kids to answer
A couple of my “friends” knew of my struggle. Offered some moral support. Nice.
Did anyone FEEL BAD for him?? For me??
I knew the answer to that question was NO. I didn’t expect anyone
to feel sorry for me. I just knew it was going to be worth it one day.
Truth is, my friends manager will CARE LESS when 15-20 years from
now when they get replaced by someone younger, smarter, faster,
who will work for less.
Ok, let’s give Mr. Manager the benefit of the doubt.
Maybe Mr. Manager WILL care.
Question is this: What options will he provide then???
Remember: Person who provides options…bad.
Person who provides none…good???
You see, I used to take it personal. However, as you become more
successful in this industry you begin to understand the
true price for success as a Network Marketing Leader.
I’m not talking about JUST a “Business Owner”,
I’m REALLY targeting the “Network Marketing Business Owners” out there.
This article isn’t a rant of some sort.
I’ve known this for years.
I’ve been where many of YOU are right now.
I write this article for those of you that wonder
how someone like myself deals with the rejection,
the loss of “friends”, the loss of…whoever
due to this industry.
You get used to it. It sucks at times.
I found myself a little down (for a minute) just
recently BUT I understand the price. I understand
the cause. I understand the Movement.
When you truly understand the price, you don’t just walk
away and give up.
I don’t know Martin Luther King personally, but I’m sure
he lost a little bit of friends.
I don’t know Ghandi personally, but I’m sure he lost
I don’t know Donald Trump personally, but I’m sure he
lost some friends.
I don’t know Bill Gates, but I’m sure he lost some
I don’t know Steve Jobs personally, but I’m sure he
lost some friends.
I don’t know Mark Zuckerburg (Founder of Facebook), but I’m
sure he lost some friends.
You better believe they made MORE (and BETTER) friends, but
that’s another article for another time.
You’ll lose friends, face it. The only ones that really MATTER, will stick by your side.
They might not rock the business with you, but they’ll always have
your back and support you.
Those who truly love you, will be there for you no matter what.
Stop worrying about the “friends” that won’t be there anyway.
It’s kinda interesting how when you make it to the top,
those “friends” will come out of the woodworks pat you on your back and
say they “knew” you’d make it anyway.
You’ll get your heart broken a little. sure.
It’ll happen. All great success stories know that it’s bound
to happen. There is NO question as to IF it will happen.
The only question is…
Will you be willing to pay the price WHEN it does?…
A lot of people ask me, How do I KILL IT in my mlm
business? How do I explode my business?!
Well, the answer is pretty simple.
Infact, I’m here in Anaheim California recently and
I shot this video that talks about how to truly make
that shift in your business.
No amount of personal development books will fix this.
No amount of company conventions will replace this.
No amount of positive affirmation pics on your facebook
wall or Pinterest account will replace this…
If you are still struggling to KILL IT in your Network Marketing Business,
you seriously need to just start getting in front of more qualified
prospects. Obviously this is in ADDITION to getting proper coaching
and training on how to do it.
What’s interesting about Project 10 is that it has easily taken the
Spotlight for Visalus’s New Marketing Angle.
You see, every MLM company needs to change it’s marketing angle every
once in a while. I was feeling that Visalus was needing a different angle of marketing the message since the Body By Vi 90 Day
Challenge has gained so much traction since it’s roll out in
Don’t get me wrong… It works. Just ask our competitors.
Let’s take a company like NuSkin for example. Here’s a company that
is obviously one of the Multi Billion dollar companies in the industry.
They started off in the early 80’s with their Non Surgical Facelift.
NuSkin promoters cashed in BIG TIME from that. It was a “new category”
launch similar to what “The Challenge” was with Visalus.
That run lasted for a number of years but they were smart on
their marketing angle and knew that when the market started
to shift in the late 90’s it was time to re launch another angle.
This was when you saw “SkyBiz”, an e-Commerce / Online shopping mall
website. This was during the turn of 99-2001 when the dot com era
was booming and everyone was running around talking about the
dot com mlm this and the dot com mlm that.
It was still under the Nuskin umbrella but they shifted with the
marketplace demand and changed their marketing angle.
When Nuskin realized that the “Nutriceutical” / wellness product
marketplace was on the revolution and people like Paul Zane Pilzer
was talking about the trillion dollar industry being in the
“Wellness” market, they rolled out another “arm” of Nuskin called
“Pharmanex”. Different marketing angle ALL TOGETHER but
still went hand in hand with the Nuskin message of “all around health”.
There are many, many other examples with other great MLM companies that
we could analyze and study but I use this analogy to further illustrate
my point that this is Visalus’s shift in marketing angle.
It’s my opinion that this is Visalus’s next BILLION dollar marketing
angle just like how the Body By Vi 90 Day Challenge had become.
I may be wrong with this, but I truly feel that the Body By Vi 90 Day
Challenge will become the mother ship that hovers quietly over the
newer, more aggressive, more instant marketing arms like Project 10.
I feel like the word “Body By Vi” will become a word that simply becomes
“dated language” amongst promoters in the know and up to speed.
Already it sounds much cooler saying that you are a
“Project 10 Promoter” versus a “Body By Vi Promoter”.
Think about it.
Infact, it’s projected that we will have over 200,000 new challengers join
the Challenge in the first 31 days of the year just because of this Project 10 Roll Out.
In a nutshell, Project 10 is a challenge that gives away $1,000 dollars
a week to 10 different people that can document through video and
submitting their information that they have lost 10 pounds on their
Project 10 Challenge. Gaining 10 pounds of muscle also counts as well.
If someone loses 10 pounds, they submit their information with video
documentation in their Project 10 Backoffice, but doesn’t get chosen
as one of the $1K winners, their name will stay in the drawing
for 10 weeks.
Even though this sounds exciting…
There are still a considerable amount of promoters who have no
idea how to use this new angle to explode their business. This
is where proven marketing tactics like the kind I teach
at True MLM Results come in handy.
I have a proven track record with what I teach simply because
Some people love to drive all the way across town to talk to
total strangers in a coffee shop. For some of us, that doesn’t
really appeal to us that much.
It’s much too easy to just post an article online and get
20-30 leads in a day. Not saying that the coffee shop method
doesn’t work obviously. I know people who make insane amounts
of money sitting in starbucks mingling with the crowd all day.
Regardless, Project 10 has already made a tremendous amount
of disruption in the industry as is.
When most people think of a successful, multiple 6 figure earner
in the Network Marketing profession they usually don’t think
about some guy that is spinning around on the ground doing
Crazy to say, that would be ME.
Watch my Day #14 update video (at the bottom) on my B-Boy Challenge. The craziest
thing I’ve done in a long time. At 33 years old, almost 200 pounds, not very flexible, and sore joints, this is a pretty daunting task.
My 90 Day Challenge is to do continuous Windmills and a few other breakdance moves within that time. I was able to do 2 windmills in a row back in High
School. I was never able to do CONTINUOUS windmills… 16 YEARS AGO!!lol.. In addition, I was 120 pounds in High School.
I’m now almost 200 pounds. That means I have to get to at least 165-170.
You see, the tricky part about this challenge is that most
people would just think that it’s some dude that is dancing
around like crazy up there.
Most people don’t understand that you have to be considerably flexible…
as of right now, I’m not. Even though I’m more flexible now than I was
90 days ago.
You need to be able to support your own body weight. Pull ups, freezes,
push ups, one handed pushups aren’t even a question if you want
Your joints need to be able to handle the kind of impact
that they get put through.
Your cardio needs to be in top shape. Try “top rocking”
for about 3 minutes straight and let me know how that goes for you. lol…
Your muscles need to be lean and flexible, not “gym type” puffy.
That won’t do anything for top rocks, power moves, etc…
Your abs need to be strong. Your core needs to be in top shape.
Getting a six pack is one thing… Being able to hold your body
in a freeze position on your hands is another. It’s not just the look
of abs, it’s functional.
Amongst a bunch of other things comes the most IMPORTANT of all:
You need to have style. Know how to dance. Formulate your own combos and make it look GOOD. That’s the part NO regular gym can teach you.Well… wish me luck.Oh, and did I mention the part about doing all of this while still running
a Network Marketing Business with thousands of promoters to work with, internet marketing clients, 3 children, their homework, wife,
restaurant business, and travel / business schedule all
at the same time??
You know you’ve all seen the videos that get
tons of hits on youtube or the blog post that
gets tons of hits.
Some people are so overly concerned with how
great their video looks or the color of the
graphic here and there and they totally overlook
the real reason why they might be producing
Now, obviously I’m speaking to the people that
are actually trying to get some type of production
from their content whether it is video, blog, article,
website, ad, etc..
Some people just love wasting time and money and just
put stuff out there with NO concern for a return.
Not my crowd, sorry.
But for you that are still reading. Don’t forget what
it is that you are trying to achieve by putting content
I personally know a guy who got 800+ hits on his youtube video in the first few hours of going on youtube and he was
stoked beyond belief.
I watched his video myself and knew that he’d be calling me
up for advice AGAIN to figure out why the video wasn’t
generating leads and most importantly…Cashflow.
In a week or so, after the video had climbed to a few thousand
hits, I was having usual discussions with this guy
(as I expected) as I have with many aspiring marketers
because he, like many others, are more concerned about
hits versus production.
He didn’t generate a single lead.
He didn’t generate a single enrollment into his MLM.
He didn’t generate a single penny of income from his video.
He was at a loss.
I have videos that have 150 hits that have made me more money in 1 month than most people make in their 1st 6 months
in their Network Marketing business.
So how is it possible to have 1000+ hits and generate diddly squat??
You don’t ENCOURAGE production in your content.
You must ALWAYS encourage some type of production in your video or article. Always send them somewhere, direct them
somewhere, sell something, promote something, GIVE something
of value before you direct them somewhere.
You can have the best content and your audience will “feel good”
after watching or reading your content but you need to
do more than just that. You need to guide and direct them
in the direction you NEED them to get to.
Yes, you MUST be entertaining and highly valuable to
your audience (I’ll save that for another post),
but you must also direct your audience to what you
need them to do.
And there you have it my friends, Not only create
value but direct your audience AS WELL so you don’t
just get traffic, but you get production too.
Get out there and KILL IT in your Network Marketing business and beat the system!
p.s… question of the day: what is the last video or article that really inspired you? Please share WHY it inspired you and please leave link. ..and yes, it’s awesome if it’s your own content.
I remember once that someone told me “You find out the
true character of a man when by what he does when
he is down”
And then I heard some years later that “you find out the true character of a man by what they do NOT when they are down, but their actions when they are at the top”.
We sometimes think that the test is what we do
when we are in the dumps financially, mentally,
But you see, isn’t it easier to manage your money when you have none to spend?
Isn’t it easier to manage a group of 2 people versus
Isn’t is easier to motivate yourself versus trying
to motivate thousands at the same time?
Isn’t it easier to make certain promises to a couple
people versus a couple thousand??
I maintain that the true test of Character of a person is not what they do while they are down, but what they do when they are successful.
Yes, no one is perfect but WHEN (not IF) they mess
up, how they deal with that problem is the test.
You are creating your success story right now
my friend. People are watching you right now
and waiting for you to make a move.
What move will you make?
The bottom line is this.. If you aren’t successful
than you are on your journey to that level.
What you do on that journey will greatly determine
what you do when you get to your destination.
If you give up on your journey, If success
is ever handed to you…Chances are, you will
be a spineless wimp and give up while you are at
the top anyway.
So, What did I learn about being broke while
I was broke myself??
I learned that whatever I did on my journey
to creating wealth, would determine what I would
do when I finally actually reached it.
Let’s go down a list of things I was doing when
I was dead broke:
1) I sold whatever I could & sacrificed to get to
company training events.
2) I constantly studied the industry.
3) I sought out mentors and coaches.
4) I surrounded myself with quality people.
5) I learned from EVERY situation (some people call these “failures”)
6) I worried more about CREATING versus SAVING.
7) I always, always, always read good books.
8) I always “acted as if” I were successful.
I tricked my brain sometimes into thinking I were already there.
9) I worked hard.
10) I had some freakin guts. I quit jobs that everyone said I was
stupid for leaving. If I felt that the job wasn’t empowering to
my story, I was out. I always had the end in mind.
11) I always had integrity and never lied about my success.
12) I always helped people even if I didn’t make me money.
Funny thing is, even as a multiple six figure earner in this industry
I still do EVERYTHING listed above. I’m always raising the bar.
I always start my day as if it’s day #1.
What are you doing on your journey?
Please comment below, like, share.
I recently heard a story told by John C. Maxwell. He
talked about a group of tourists that were roaming around
this really old town taking pictures, taking in the sites,
talking to people, etc…
One of the tourists sat down at a bench where an old
man was seated.
Right as soon as he sat down, he asked the old man
“How many great men were born in this town?”
It took a few seconds for the old man to respond
and he finally said “No great men were born here, only babies”.
The moral of the story is that so many times we as
Network Marketers idolize leaders who have created
a phenomenal amount of success in the industry.
We sometimes forget that these great leaders are
GREAT because they got really good at doing the
small tasks very well.
If you can’t wake up at 6am to get front row seats
at your convention, what makes you think you’ll wake
up at 5am to get on the phone with your prospects
2 time zones ahead of you?
If you can’t spend $99 for tickets to a company convention,
what makes you think that you will get an entire team of
people to get to events.
If you can’t make 1 phone call to your “chicken list” prospect,
what makes you think that you can teach an entire team
of people how to conquer their fears of talking to their
Remember my friends…
Great leaders aren’t instantly created in this business.
They sign applications, make their first call, write their
first blog post, shoot their first video, & get nervous
in front of their first presentation…just like many
Only NEW PROMOTERS join this business.
Get out there and KILL IT in your Network Marketing business.
It’s really easy to get caught up in the “price tag” when we
go to a restaurant and look at the menu. We naturally
want to order only the items that you feel would fit
Because of that, we don’t enjoy any other items on the
menu, possibly items that we would really love.
Now, obviously I know that many people (especially now days)
are really budgeting and trying to stay within budget so
that has it’s place. However, I’m speaking more about this
industry of Network Marketing / Home based business.
I’m sitting in the airport surrounded tons of people who are
Waiting for their flights just like me.
I can’t help but think to myself “how many of these people
Are thinking about making some extra money right now.”
Just so you know, I laughed just now as I wrote that line above.
It’s laughable because I know that’s how sooo many
aspiring Network Marketers think.
They canvass the terrain looking for the next
Overweight person to pitch their weight loss deal to, or they
wait for the hunt for the individual who looks like the
best “broke prospect” so they
Can offer them the opportunity of a lifetime.
It’s absolute craziness!
Just for fun, I’m gonna act as if I were going to prospect someone
right now…kinda like a challenge.
First thing I do (before the actual steps listed below) I pan the area.
So I’m looking around right now and I see about 3 people out of a mass
crowd that I would go out of my way to prospect to get into my business.
Let me show you my thought process as I hand selected these 3 people:
1) Hot Habits:
There are certain habits, or pieces of character that
I LOVE that I spot right off the top.
Certain things a person wears, does, or reacts to
says tons about the person. Today, let’s keep it
I instantly canvassed the place for the best dressed person.
First thing that caught my eye was this lady who looks like she
is in her early 40’s. She’s wearing designer sunglasses, great
matching colors, looks like she takes care of herself, has a Louis
Vuitton purse, and hammering away on her laptop which just so happens
to be the newest Macbook Pro. $2,000+ dollar laptop.
Why do I care about the way this person looks?
It’s obvious that she cares about how people view her. I’ll best you
9 times out of 10, she works in some type of marketing or sales that
forces her to be in front of people.
If I am hand selecting a prime candidate to mentor, who am I gonna choose?
The person who looks like she doesn’t give a flying hoot about the way
she looks in public, or the person who goes out of their way to portray
a professional image?
Of course, this is just me. You might be different from me and you might
be thinking on a total different wavelength on this one.
I’ve been doing this for a while, so I have my quirks on this stuff.
Ok, back to the real life scenario…
2) Situation Placement
Alright, so this lady looks like a prime SUSPECT for my
business right now, I don’t know if she is truly an absolute
fit but that is for me to find out.
Now, the next thing to do is place myself in the situation
Here’s an example of what I would do. I take notice that
she is sitting by the Airport massage chairs.
2 of the 5 chairs are taken.
She’s looking down at her iPhone and firing away some text
messages to her clients or friends I suppose. Maybe she’s
just playing a very serious game of AngryBirds or something.. who knows!
I notice that she has 2 bags in front of her. That makes me
wonder if she is traveling with someone else or if she is by herself.
Now, if she is married and traveling with her husband, that will
switch up the dynamics up a bit here but I will turn that into a
very positive thing in just a minute if that is the case.
Now, I would move in with the Situation Placement…
I would walk over to the massage chair a few chairs over and as
I’m walking to the chair, I’d make eye contact for a brief second
at her and acknowledge she is there. I’d openly smile and ask her if
she tried one of these massage chairs herself and jokingly ask if
It’s worth the “big money”.
I say a quirky one liner to gauge her “entertainment level”.
If she laughs or smiles as she says something in return,
I’ve got a LIVE one.
If she is nice right off the bat, I’ve got a runner.
If she is a snot, I’ve got a few more arrows in my quiver
until I call it quits on this suspect and move on to someone who is a
Someone with a bad attitude is definitely a huge minus in my book.
I would never want to deal with someone like that in the first place.
Let’s say in this situation she ends up having a great attitude,
she actually smiles, and responds back
in a favorable way.
BINGO. “Houston, we have liftoff”!
Now, I’m still waiting for that wildcard… does she have a
significant other?? If she does, I am not going to engage in
detailed conversation until I see the full hand of cards
I’m playing with.
The reason why I’m so picky on this is because what do you
think will happen if her unsuspecting husband shows up only
to have another dude there talking to his wife? I’ve learned
my lesson a long time ago with this one.
If she is just traveling with her co worker who
happens to be another female. Once, I verify that detail,
I’ll move in to Phase 2.
Just so you know, most times it’s a lot harder to cold
prospect a couple rather than a single party. Why? Because
it takes more energy from you since it’s more spread out.
3) Conversational Pieces
First question I’m gonna ask is, “Is that the NEW Macbook PRO?”
I’d let the conversation stem from there. Little does she know,
but this is a pre framed interview that I’m doing with her.
I’m going to find out if she’s the type of person I would
truly want to work with.
I won’t think about throwing the amateur pitch at her. My only
job is to find out if she’s a good match for one of my next
success stories under my mentorship.
I’m gonna test her ability to carry a real, meaningful
conversation. I’m gonna test her ability to engage in explorative
questions, posture, smile, personality, etc…
Because I’m more concerned about what she is going to say, I’m not
really focused on what I’m saying. That’s the reason why most
networkers drop the ball in cold market prospecting, they are too
worried about what THEY are going to say.
Once you have a conversation going, you really don’t need any other
tips. You just let the conversation go.. oh, and you throw
just ONE more thing in there.
This is how I’m able to get there information and/ or give them
my card. I rarely, if ever, give out business cards to prospects.
I’ll talk about that on the next
Please comment below and share what you feel most
uncomfortable with when cold market prospecting.
The hardest thing about recruiting big numbers in MLM is the fact that
you need to be really thick skinned at the core.
Recruiting 5-10 people a week isn’t normal. Infact, the average
Network Marketer only recruits 2.5 people in their career in MLM.
If you want to recruit big numbers, you need to take yourself out
of that equation.
Here’s what I mean by that:
If the average Network Marketer is only recruiting 2-3 people into
their program, In order to multiply those efforts you need to
use more leverage.
Step into my brain for a second..
Why am I gonna spend 45 minutes on the phone with a prospect when
I could spend those same 45 minutes on the phone with 500 prospects?!
You gotta be crazy!!
You need to MEGA MULTIPLY your efforts.
There’s no way I would be able to build a $100K/yr. business
in this industry if I were meeting EVERY SINGLE person at
starbucks to show them some silly presentation!
I’m simultaneously using sizzle calls, drop cards, mail outs,
websites, email templates, auto responders, webinars, video marketing,
voice shot blasts, major events, text blasts, facebook webinars, etc…
the list goes on and on and on my friends.
If you truly want to recruit like someone who absolutely KILLS IT
in Network Marketing, you need to start using TOOLS..right away.
Get out there and KILL IT in your Network Marketing business.
Some people think that online marketing, email marketing, video marketing, etc…
is a bunch of magical “hocus pocus”.
Infact, most people think that they would rather not do anything online
and just go completely offline and build a Network Marketing
company the old traditional way.
Here is my thoughts on that:
That could work too. Infact, there are people who are making tons of money
in MLM without the internet. Yes, these people built businesses offline
before the age of the internet & social media came about.
However, it’s possible.
I believe it’s harder in today’s society to build offline…
However, it’s possible.
The only major factor is making sure you don’t get sucked
into the “Information Vortex”.
This “Information Vortex” is something I refer to that describes
what most Network Marketers get sucked into and spit out of.
Let me explain…
Whether you market online, offline, or a combination of both,
you need to be able to have a system that spits out information
to your prospects as quickly as possible.
If someone beats you to the punch with information to your
prospect faster than you, you will most likely lose the game.
You need to figure out a way to get your information to them
faster then your competition. period. End of story.
It seems like everyone and their dog is hyped up about getting traffic to their
sites nowdays. Seems like anywhere possible, people are posting their “join now link”
for their MLM company up on Facebook on a wish and prayer that someone will
It’s amazing how upset and depressed people get when they realize that they
don’t get a lot of response.
Some do. It’s amazing how some people actually break the code and make a pretty good
run from doing what I call the “Throw It Against The Wall” approach with Social
I have a woman in my organization who rakes in thousands of dollars a month from
customers and promoters who have joined up with her through her Facebook page.
It amazes me.
However, most people don’t realize that this lady is using a few other tools that
brings up her marketing response. She has amazing poise and posture when talking
to her prospects — and yes, I did say TALK to her prospects– not HIDE behind
the computer screen and hope they buy.
She also uses a few internet / mobile marketing tools that help propel her even
further into the mind of the consumer.
For most people, they are so interested in getting traffic that they will just
about sell their soul to the devil in order to get it. It’s kinda funny but
also kind of sad.
For example, there are many sites out there who get considerably more traffic than
my site. For example, a friend of mine and I were laughing about how he gets 10x
the amount of traffic than I do, but I have 100x the amount of converted traffic
than he does.
Consequently, I also make a tremendously larger income than he does. He probably
squeaks by with just enough to pay for his Pay Per Click costs, While I spend nearly
nothing on PPC.
Here’s the thing…
If you are attempting to have a prayer in online marketing / attraction marketing, you
need to stop worrying about pure traffic numbers and START immediately worrying about
what type of traffic / numbers you want to attract.
I’d much rather have 100 readers a day that come back everyday and re post my articles
online, opt in, and put money in my pocket versus 10,000 readers a day who spend
5 seconds on my site, never opt in, never repost my articles, and never put money in
Here’s your Challenge For Today:
Think about your brand. Think about the REAL YOU that you want people to subscribe to
online. Anyone can act like a Guru, but that never lasts. People want something
genuine. People want someone that can tell it like it is and show results.
Think about the message that you want to send to the world.
Decide today what your message will be.
Some of you will have a hard time. This is why you will need
my 7 Series Bootcamp.
Obviously, I use MLSP as a piece of my arsenal. I also recently threw in Empower Network into the mix recently. No one showed me how to use either of those
tools. I just figured it out.
If you are interested in learning how to use Attraction Marketing, I will be holding
a 7 Part Bootcamp coming up.
Sometimes, I think people try not to use facebook to prove
some kind of foolish point. LOL..
I say foolish, because those who are using Social Media are
stealing more leads from those people then they will ever know.
If you are a business owner, marketer, trying to make money
from home, etc… you have NO BUSINESS NOT BEING ON
FACEBOOK, TWITTER, ETC…
Just take 4 minutes and 25 seconds and watch this video
that might change your outlook on what you think about
If you are a Network Marketer and lightly smirking by not being an active
Facebook communicator, well, all I can say is..
You are losing money every single day, to people that are.
I don’t know if that is something to smirk about.
Facebook is the 3rd largest country in the world right now. It beats Google with
traffic. Watch the video above and tell me how many of your friends might have
already opted in to someone elses list to take a look at your opportunity that
you are trying to pitch to them with your little sample pack and opportunity
Success In Network Marketing is based largely on “Expediting Of Information”.
He or She who expedites information the fastest wins.
If you take 3-4 days to meet up with your prospect and I only take 1-2 minutes
to email them a link or hit them up on their wall. Most likely, I’ll win.
Do you know how many people have lost prospects that are on their “chicken list”
who they haven’t even approached yet?! A TON!
The business savvy people are usually business savvy because they are resourceful and don’t have a terrible amount of time to waste in coffee shops looking
at magazines and flipcharts. They like to do their homework on their downtime and
get straight to the point.
Question: Do you NEED Facebook to really pitch your opportunity??
Answer: NO… but you also don’t need to drive a car to work as well!
You could easily ride a horse or walk.
Point: Some things just flat out make sense.
If you are a Network Marketer.. doesn’t it make sense to actively NETWORK
within a MARKET that has the LARGEST network around??!!
So, next time someone asks you “are you on Facebook?” and you give the cute
giggle and smirk as you politely say “No, I don’t do that facebook thing”
Maybe you’ll hear some money getting sucked out of your business and mentally
see them walking into someone elses business…instead of yours.
If there is something that I’ve gotten pretty good at over the
Last few years in my journey to become a decent marketer on the
Internet, It would be “Learning to cipher traffic”.
I won’t spend a radical amount of time on this article because I do tons of
Webinars on how to “cipher” traffic anyway. Really, this article is for
Those that JUST read my blog (and you folks are awesome!) and don’t
Know what they are missing out on. [smile]
Do you often feel like a creepy, weirdo trying to chase people down
to visit your website or blog?? Let’s face it…
There are millions of websites out there? Why visit yours??!!
However, let’s discuss a couple of different ways to boost your traffic on
Your website, blog, youtube channel, etc..
That being said, most people would look at my youtube channel and see
That I don’t have much subscribers to my channel.
Infact, if you really look… I don’t even have much fans on my “fan page” on
Facebook. Currently, I only have less than 400 fans on my facebook page.
How do I go about making a hefty income on the internet
Without having tons of useless fans or random people on my youtube
But I still make mad cash online! lol
Infact, some people in my prior MLM company got really nervous
when I was out there telling people that my online income was
surpassing my MLM income. Supposedly, I made waves.
So to appease them, I slowed down my online marketing.
Long story short, I’ll never make that mistake again.
I thought that was interesting…being that I was driving traffic to my
Company. Oh well. Onward.
So how do I make serious money online and MLM without having a TON of useless followers that hit like on my fanpage or hit play on my youtube
Because, I’m a list building specialist. I’ll take an organically built “opt in list”
any day of the week versus 20,000 views on my stupid
video on youtube. Not saying YouTube isn’t a legit source of traffic, it’s
just that most people have NO idea how to turn their videos into
cold hard cash in the first place.
One of my 8 figure mentors makes NO videos on youtube and could
Care less about it. Yet, this person has made more money than most
Could ever imagine in this industry.
I focus on building a list and turning that list into cash. How do I do it?
The answer: I cipher traffic.
I pull FREE (sometimes PPC traffic) from high traffic sources and
Direct them to my website (blog, capture page, etc..)
Why?? Because when I have an opted in list, I have a direct tie to their brain, their
Undivided attention, and emotional connection.
Once again, this is just my way of marketing. Some don’t agree with
My way. They say that they would much rather have massive numbers of
Followers to read their nonsense on their Facebook Page or video on one
Of the popular video networks.
I’d rather have emotionally attached READERS and converted leads rather
Than traffic any day of the week…hands down.
Most of these “so called internet gurus” have never built a sizable downline
In MLM and would shake in their boots at just the thought of getting in front of a handful
of real people who have real concerns and real ambition to make
Cold hard cash. Obviously, I’m not concerned with massive traffic.
I’m very interested in targeted traffic, loyal followers, and converted leads to cash. That’s it. Period. End of story.
Over the years, I’ve targeted some pretty good sources of traffic like other blogs, other peoples channels,
other peoples fan pages, other peoples facebook profiles, etc.. that HAVE the traffic that I need in order to
“cherry pick” my target market.
Here’s the ONE major secret that I will unveil to you today. We’ll discuss more of
This on a webinar that I will be holding in the very near future.
The way you can start driving good amounts of traffic to your site is:
You find other blogs that have a good traffic flow, facebook pages, etc..
(and that’s a BIG “etc”..lol)
And you COMMENT ON THEM.
Did you hear what I just said, just then?? COMMENT on them.
I have a feature on my blog where people can share my blog with others on facebook or in their other content
share networks like digg, tumblr, stumbleupon, etc..
Most people will comment WHILE they share my content on facebook. There are some websites that I
regularly go to where I comment and give actual, valuable
Feedback and attempt to answer questions to other readers.
In this way, I’m proving in a real world situation that I know what I’m talking about and provide a
sense of value to the online community.
Most blogs, like mine, have an area where you can add your website or blog
Along with your comment. If you have a wordpress blog, you can install a plugin
Called “commentluv” that rocks.
I will be holding a webinar regarding setting up your own blog soon as well.
Make sure you are opted into my list at http://www.truemlmresults.com
To get a heads up when I show you the blueprint of how to set up a blog
Just think about the dynamics of this ONE little (but powerful) traffic ciphering technique.
Think about how cool it is if you have a blog that has 20,000 subscribers and another 5,000 of
driven, targeted traffic ALL reading that same
Blog post. Think about just 300 of those people “liking” the article and sharing
That article within their network of an average 2,000 friends “newsfeeds”.
That’s potentially about 40,000 people reading that random article. If you post
A comment that is valuable with your “hyperlink” to your site, what do you think
That will do for you??
Can you say.. targeted traffic, converted leads, and cashflow?!
Just one of the many, many, many ways to legally and happily cipher
Traffic and convert it into cash.
In 2004, my wife and I were so broke it wasn’t funny.
We had NO savings, I didn’t have a steady paying job. 100% commissioned. She wasn’t working.
Sometimes I would come home with $200 dollar paychecks..for 2 weeks.
We made about $18,000 in 2004.
I still get emotional about this time in my life even as I write this post.
My heart gets heavy every single time.
Anyhow, back to the story..
A friend of mine told me about a government program that helped you
Out with groceries, diapers, etc.. (not welfare or foodstamps)
We’d be able to save money on other things because the government
Would be able to pay our bills for us.
I was clueless as to what this entailed. All I heard was some program where
You got free groceries and diapers from the store.
After applying to for this program, I thought to myself. “There has to be a catch.
There is NO WAY that we are getting this stuff for FREE.”
However, I was fine with the idea for the time being.
Our first trip to the store was interesting. I started throwing in all kinds of stuff
Into the basket thinking that I was on some kind of shopping spree.
My wife stopped me and said that we could only get certain brands, certain
Types of groceries, etc..
I was shocked. I was upset.
When we finally got to the check-out line, I asked my wife “so, where’s the money that they
It was at that time, she reached in her purse and pulled out this gigantic pink
Brochure type booklet. I was wondering.. “What the heck is she doing?” as I nervously
Looked around to see peoples expressions.
I tried hiding what my wife was holding because it was a symbol to everyone in
Line that I was getting government assistance.
Now, let me say..
I have nothing against government assistance. Nor, do I have anything
against people who are on those types of programs.
I was just in shock because I was taught by my parents to
never, ever take handouts…especially Government ones.
It all hit me in an instant what type of situation I had allowed my wife and I to be
In. When we got into the car in the parking lot, I looked at my wife with tears
In my eyes when I told her, “we can’t do this..I can’t do this”.
She just nodded her head in agreement, filled with emotion as her eyes welled up with tears too.
She was a few months pregnant with our second child.
At that moment, I took that pink brochure / card and tore it up. We made a decision
That night that we would not take part in anything of that nature.
Some people would say that I was over reacting and being irresponsible as a
Husband and father.
Others (who I really look up to as entrepreneurs) were proud of me
And congratulated me in taking the first step to being financially independent.
I share this story because it weighed heavy on my heart as I stood in that same
Grocery store tonight behind a young couple who looked like they were going
Through the same situation as I was just a few short years ago.
I felt like reaching out to the young father and putting my hand on his shoulder
Telling him that if he rips up that card in the parking lot things will be
Different. Truth is, I don’t know if that will really be the story.
I don’t know if that young man will have the guts to take a stand
and have the courage to be financially independent.
If someone would have showed me where I would end up a few years
down the road if I decided to NEVER be “mentally broke”,
my mindset would have very different through the whole
journey. All my mentors TOLD me that I would arrive at my destination
if I took all the right steps (like that one) through the course.
If someone could’ve showed me what my journey would look like
before I hit the six figure income level, I probably would have
freaked out. It was a tough ride.
It will probably be a tough ride for you too.
I hope your ride isn’t as crazy as mine was but I sure hope it is
as exciting as mine was.
What’s funny was once you get to the $100K mark in MLM, you
aren’t willing to settle there. You always look at ways to get
you to the $1,000,000 level next.
In conclusion, I will say that each and every one of you
reading this post have the absolute power to change your life
and everything in it IF..and only IF you are willing to have a lot
of courage and guts to take a stand.
Just because you aren’t making as much money in MLM
as you’d like, don’t stop.
Just because you aren’t where you’d like to be in life,
don’t just give up. That’s too easy. No guts required there.
That’s the stupidest (excuse the wording) thing I’ve ever seen.
When people give up because they got a few or a hundred “NO’s”.
To think that they are letting others dictate their future just
boggles my brain.
Misery loves company. When I see people give up, it breaks my heart
but I can’t take that experience away from them. Some people need
to feel the bottom before they get hungry for the top.
Some people need to feel the bottom a couple or few times before
they start realizing that rock bottom isn’t any fun.
I can’t take that blessing and opportunity away from people.
I think of it as a gift. Of course I’d like to see everyone prosper
but I don’t know if that person is really willing to pay the price
like I was.
Never let yourself go broke mentally. It’s just not worth it.
So my challenge to you today is:
Do something that you have always known you’ve wanted
to do. Make sure this places you closer on your journey to
being successful in this business.
It might be something small like getting a savings account.
Maybe making that call to that person you haven’t called yet.
Maybe it’s getting that t-shirt or pair of jeans that makes
you look and feel like a million bucks when you wear it.
Success actually comes in an instant. All you need to do is decide
right now! Decide that you are a success starting right
now! Don’t talk it…do it! KILL IT!!!!
There are a lot of things in the Network Marketing industry that you can teach.
You can teach someone how to be persuasive.
You can teach someone how to be a superstar recruiter.
You can even teach a few slick lines to say when you get an objection.
However, there is one thing that can never be taught no matter how hard you try.
This one thing is the major advantage that people who earn millions in
The industry have above those who make thousands or hundreds.
Do you have any idea what it is??
It is COURAGE.
Courage is a tough thing to learn and implement. Learning courage usually means
That you are in an uncomfortable situation. Someone once told me that
The money is made in the “fear zone” in this business.
You will never achieve your goals if you aren’t in the fear zone.
Usually, if you are feeling nervous about something it’s because you
Are faced with a moment where you need to dig a litter deeper in your
Gut and pull out some of that courage.
Some of you reading this might be faced with a single situation or a
Series of “situations” very shortly that will test your courage level.
It’s what us entrepreneurs call a “gut check”.
Here’s the challenge..
Face something today that forces you to give yourself a “gut check”.
Rally up some courage my friend. The only way to get more courage…
Is to put yourself in situations where you can practice.
Although everybody wants to be a conqueror, many run the other way
When they realize a battle needs to be fought first.