If you think about the real reason prospects really buy your products or services,
it’s because at some point they decided they wanted to own your
Stop thinking that you need to get your prospects
to NEED your product or business opportunity.
One thing to observe is what moves your prospects in an emotional
way. This is the only way to get them moving in an orderly fashion into your
If your prospects don’t really feel like it will add major value to
their life in a WANT fashion, they won’t make a decision to move foward.