Influence used to be one of those words people used when
referring to someone who was held in high esteem amongst
certain groups of people.
Nowadays, anytime someone is a slick talker with any type
of track record of past success they are automatically
referred to as “influential” by most people who don’t know
Let’s take a look at what influence SHOULD mean.
Bob Burg, author of “Adversaries Into Allies”
defines influence like this:
“On a very basic level, influence can be defined as the abilityto move a person or persons to a desired action, usually withinthe context of a specific goal. However, when accomplishedcorrectly, this has nothing to do with cajoling, pushing or manipulatingothers. It does mean that you can consistently obtain satisfactionand reach your goals while building others; touching theirlives in a very positive, value-based way.”
In order to move forward as an industry, we must understand the
true meaning of influence and build others, touch their lives, and
provide a great amount of value in their life.
Do you wish to have influence in your business?
Do you wish to have influence in your company?
Your Family? Your Job?