Do you REALLY have influence?

Influence used to be one of those words people used when

referring to someone who was held in high esteem amongst
certain groups of people.
Nowadays, anytime someone is a slick talker with any type
of track record of past success they are automatically
referred to as “influential” by most people who don’t know
any better.
Let’s take a look at what influence SHOULD mean.
Bob Burg, author of “Adversaries Into Allies”
defines influence like this:
“On a very basic level, influence can be defined as the ability 
to move a person or persons to a desired action, usually within 
the context of a specific goal.  However, when accomplished 
correctly, this has nothing to do with cajoling, pushing or manipulating 
others. It does mean that you can consistently obtain satisfaction 
and reach your goals while building others; touching their 
lives in a very positive, value-based way.”

In order to move forward as an industry, we must understand the

true meaning of influence and build others, touch their lives, and 

provide a great amount of value in their life. 
 
Do you wish to have influence in your business? 
Do you wish to have influence in your company? 
Your Family? Your Job? 
 
EC

 


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